Intuit
INTU · Financial Software & Tax Services
mega-cap📍 Mountain View, CA · Founded 1983
Intuit is a financial software company that makes TurboTax, QuickBooks, Credit Karma, and Mailchimp. It serves over 100 million customers with tax, accounting, and marketing solutions.
AI Adoption Score
🤖85/100
Very High Risk
Est. AI-Related Layoffs
📉2,300
Through 2026
Industry
🏢Financial Software & Tax Services
Employees
👥17,000
Approximate
💡 Intuit scores 85/100 on AI adoption while reporting 2,300 AI-related layoffs. Intuit is embedding AI deeply with its GenOS platform, powering Intuit Assist AI across all products for tax advice, bookkeeping automation, and personalized financial insights. Compare companies →
🧠 AI Strategy
Intuit is embedding AI deeply with its GenOS platform, powering Intuit Assist AI across all products for tax advice, bookkeeping automation, and personalized financial insights.
⚡ Key AI Products & Tools
📊 Layoff History
Reorganization to focus on AI—rehiring in AI-focused roles
Continued AI-driven role transformation
🔄 Recent AI Action
AI tax and bookkeeping automation
Year: 2026
🚀 AI Initiatives
- 1AI-powered TurboTax
- 2Generative AI financial assistant
- 3AI bookkeeping automation
📈 Industry Context
Intuit operates in the Financial Software & Tax Services sector. With an AI adoption score of 85/100, the company is among the most aggressive AI adopters. An estimated 2,300 positions have been affected by AI-driven changes through 2026. The company currently employs approximately 17,000 people.