Nike
NKE · Athletic Apparel & Footwear
large-cap📍 Beaverton, OR · Founded 1964
Nike is the world's largest athletic footwear and apparel company, operating globally with iconic brands including Nike, Jordan, and Converse.
AI Adoption Score
🤖60/100
Elevated
Est. AI-Related Layoffs
📉2,000
Through 2026
Industry
🏢Athletic Apparel & Footwear
Employees
👥79,000
Approximate
💡 Nike scores 60/100 on AI adoption while reporting 2,000 AI-related layoffs. Nike uses AI for demand forecasting, personalized product recommendations on its DTC platform, AI-driven supply chain management, and computer vision for design. Compare companies →
🧠 AI Strategy
Nike uses AI for demand forecasting, personalized product recommendations on its DTC platform, AI-driven supply chain management, and computer vision for design.
⚡ Key AI Products & Tools
📊 Layoff History
DTC strategy restructuring and AI-driven efficiency
🔄 Recent AI Action
AI direct-to-consumer and inventory automation
Year: 2026
🚀 AI Initiatives
- 1AI demand forecasting
- 2Automated design prototyping
- 3AI supply chain optimization
📈 Industry Context
Nike operates in the Athletic Apparel & Footwear sector. With an AI adoption score of 60/100, the company is actively integrating AI across operations. An estimated 2,000 positions have been affected by AI-driven changes through 2026. The company currently employs approximately 79,000 people.