Roku
null · Streaming Media & Entertainment
mid-cap📍 San Jose, CA · Founded 2002
Roku is the #1 TV streaming platform in the US, providing streaming devices and a smart TV operating system used by over 80 million active accounts.
AI Adoption Score
🤖62/100
High Risk
Est. AI-Related Layoffs
📉550
Through 2026
Industry
🏢Streaming Media & Entertainment
Employees
👥3,500
Approximate
💡 Roku scores 62/100 on AI adoption while reporting 550 AI-related layoffs. Roku uses AI for content recommendations, personalized advertising, AI-powered content discovery, and automated ad insertion across its streaming platform. Compare companies →
🧠 AI Strategy
Roku uses AI for content recommendations, personalized advertising, AI-powered content discovery, and automated ad insertion across its streaming platform.
⚡ Key AI Products & Tools
📊 Layoff History
Cost reduction and streaming profitability focus
AI-driven automation of ad operations
🔄 Recent AI Action
AI ad targeting automation
Year: 2026
🚀 AI Initiatives
📈 Industry Context
Roku operates in the Streaming Media & Entertainment sector. With an AI adoption score of 62/100, the company is actively integrating AI across operations. An estimated 550 positions have been affected by AI-driven changes through 2026. The company currently employs approximately 3,500 people.