SOC 41-1011
First-Line Supervisors of Retail Sales Workers
Risk Score
โ ๏ธ55/100
Elevated
US Employment
๐ฅ1,113,160
Total workers
Median Wage
๐ฐ$47K
$31K โ $77K
Projected Growth
๐-5%
2023-2033 (BLS)
GenAI Exposure
๐ค76/100
High exposure
๐ก First-Line Supervisors of Retail Sales Workers face a risk score of 55/100 โ 11 points above the national average of 44. With 76/100 GenAI exposure, this occupation faces significant pressure from AI tools despite weak projected growth. See our methodology โ
๐ก Workers in this field earn $47K ($1K above the national median). The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths โ
๐ AI Impact Analysis
With a risk score of 55/100, First-Line Supervisors of Retail Sales Workers faces moderate automation pressure. While tasks like ai-powered research and literature review tools are increasingly handled by AI, the role retains significant human elements. The 1,113,160 workers in this occupation should focus on strengthening skills in negotiating bespoke deals with multiple stakeholders and consultative selling for complex or high-value products to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace First-Line Supervisors of Retail Sales Workers?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths โ
โ ๏ธ Top Risk Factors
AI-powered research and literature review tools
Dynamic pricing algorithms replacing pricing roles
Generative AI producing marketing and creative copy
Self-checkout and cashierless store technology
๐ก๏ธ Tasks Safe from Automation
Negotiating bespoke deals with multiple stakeholders
Consultative selling for complex or high-value products
In-person product demonstrations and hands-on experience
Building long-term client relationships and trust
๐ Task Automation Breakdown
Based on O*NET task analysis and GenAI exposure scoring. Shows the estimated proportion of this occupation's core tasks that are automatable by current AI, augmented by AI tools, or require essential human skills.
๐ O*NET Task Profile
Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
Instruct staff on how to handle difficult and complicated sales.
๐ป Technology Skills
Document management software
Graphics or photo imaging software
Desktop publishing software
Point of sale POS software
Video creation and editing software
๐ Key Knowledge Areas
Customer and Personal Service
Administration and Management
Sales and Marketing
English Language
Education and Training
๐ vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
๐ Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Education Administrators, All Other | 21 | $89K | 53% |
| Supervisors of Office and Administrative Support Workers | 23 | $66K | 69% |
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 68% |