SOC 27-3031
Public Relations Specialists
Risk Score
โ ๏ธ36/100
Moderate
US Employment
๐ฅ280,590
Total workers
Median Wage
๐ฐ$70K
$41K โ $129K
Projected Growth
๐+4.8%
2023-2033 (BLS)
GenAI Exposure
๐ค83/100
High exposure
๐ก Public Relations Specialists face a risk score of 36/100 โ 8 points below the national average of 44. With 83/100 GenAI exposure, this occupation faces significant pressure from AI tools despite strong projected growth. See our methodology โ
๐ก Workers in this field earn $70K ($23K above the national median). The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths โ
๐ AI Impact Analysis
With a risk score of 36/100, Public Relations Specialists faces moderate automation pressure. While tasks like ai music composition and audio production are increasingly handled by AI, the role retains significant human elements. The 280,590 workers in this occupation should focus on strengthening skills in emotionally resonant storytelling and narrative craft and original creative vision and artistic direction to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Public Relations Specialists?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths โ
โ ๏ธ Top Risk Factors
AI music composition and audio production
AI coding assistants reducing developer demand
AI-powered research and literature review tools
๐ก๏ธ Tasks Safe from Automation
Emotionally resonant storytelling and narrative craft
Original creative vision and artistic direction
Collaborative creative ideation and brainstorming
Cultural interpretation and contextual sensitivity
๐ Task Automation Breakdown
Based on O*NET task analysis and GenAI exposure scoring. Shows the estimated proportion of this occupation's core tasks that are automatable by current AI, augmented by AI tools, or require essential human skills.
๐ O*NET Task Profile
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post and update content on the company's Web site and social media outlets.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
๐ป Technology Skills
Word processing software
Document management software
Development environment software
Video creation and editing software
Graphics or photo imaging software
๐ Key Knowledge Areas
Communications and Media
English Language
Administration and Management
Customer and Personal Service
Sales and Marketing
๐ vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
๐ Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Artists and Related Workers, All Other | 23 | $73K | 71% |
| Fashion Designers | 23 | $81K | 71% |
| Special Effects Artists and Animators | 25 | $100K | 82% |