SOC 11-2011
Advertising and Promotions Managers
Risk Score
โ ๏ธ34/100
Moderate
US Employment
๐ฅ21,100
Total workers
Median Wage
๐ฐ$127K
$63K โ $0
Projected Growth
๐-2.2%
2023-2033 (BLS)
GenAI Exposure
๐ค80/100
High exposure
๐ก Advertising and Promotions Managers face a risk score of 34/100 โ 10 points below the national average of 44. With 80/100 GenAI exposure, this occupation faces significant pressure from AI tools despite weak projected growth. See our methodology โ
๐ก Workers in this field earn $127K ($81K above the national median). The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths โ
๐ AI Impact Analysis
With a risk score of 34/100, Advertising and Promotions Managers faces moderate automation pressure. While tasks like ai strategic decision-support dashboards are increasingly handled by AI, the role retains significant human elements. The 21,100 workers in this occupation should focus on strengthening skills in inspiring and leading teams through organizational change and strategic vision-setting in uncertain markets to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Advertising and Promotions Managers?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths โ
โ ๏ธ Top Risk Factors
AI strategic decision-support dashboards
AI-powered research and literature review tools
Automated data interpretation and insight generation
๐ก๏ธ Tasks Safe from Automation
Inspiring and leading teams through organizational change
Strategic vision-setting in uncertain markets
Building organizational culture and employee engagement
Conflict resolution and mediation across departments
๐ Task Automation Breakdown
Based on O*NET task analysis and GenAI exposure scoring. Shows the estimated proportion of this occupation's core tasks that are automatable by current AI, augmented by AI tools, or require essential human skills.
๐ O*NET Task Profile
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
๐ป Technology Skills
Business intelligence and data analysis software
Document management software
Video creation and editing software
Graphics or photo imaging software
Web page creation and editing software
๐ Key Knowledge Areas
Sales and Marketing
English Language
Communications and Media
Customer and Personal Service
Administration and Management
๐ vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
๐ Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 81% |
| Architectural and Engineering Managers | 23 | $168K | 82% |
| Public Relations Managers | 26 | $139K | 76% |