SOC 11-2021
Marketing Managers
Risk Score
โ ๏ธ27/100
Moderate
US Employment
๐ฅ384,980
Total workers
Median Wage
๐ฐ$161K
$82K โ $0
Projected Growth
๐+6.6%
2023-2033 (BLS)
GenAI Exposure
๐ค95/100
High exposure
๐ก Marketing Managers face a risk score of 27/100 โ 17 points below the national average of 44. With 95/100 GenAI exposure, this occupation faces significant pressure from AI tools despite strong projected growth. See our methodology โ
๐ก Workers in this field earn $161K ($115K above the national median). The 3 recommended career transitions offer lower AI risk while reducing automation exposure. Explore transition paths โ
๐ AI Impact Analysis
With a risk score of just 27/100, Marketing Managers is well-positioned against AI automation. Core responsibilities like strategic vision-setting in uncertain markets and conflict resolution and mediation across departments rely heavily on human judgment and interpersonal skills that AI cannot easily replicate. The 384,980 Americans in this role can expect continued demand, though they should still stay informed about AI tools that can enhance their productivity.
Will AI Replace Marketing Managers?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths โ
โ ๏ธ Top Risk Factors
Project management automation and resource allocation AI
Automated performance analytics and reporting
AI-powered research and literature review tools
๐ก๏ธ Tasks Safe from Automation
Strategic vision-setting in uncertain markets
Conflict resolution and mediation across departments
Building organizational culture and employee engagement
Inspiring and leading teams through organizational change
Navigating complex interpersonal and political dynamics
๐ Task Automation Breakdown
Based on O*NET task analysis and GenAI exposure scoring. Shows the estimated proportion of this occupation's core tasks that are automatable by current AI, augmented by AI tools, or require essential human skills.
๐ O*NET Task Profile
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
๐ป Technology Skills
Document management software
Development environment software
Video creation and editing software
Graphics or photo imaging software
Web page creation and editing software
๐ Key Knowledge Areas
Sales and Marketing
English Language
Administration and Management
Customer and Personal Service
Communications and Media
๐ vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
๐ Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 72% |
| Architectural and Engineering Managers | 23 | $168K | 83% |
| Education Administrators, All Other | 21 | $89K | 82% |