SOC 13-1161
Market Research Analysts and Marketing Specialists
Risk Score
โ ๏ธ54/100
Elevated
US Employment
๐ฅ861,140
Total workers
Median Wage
๐ฐ$77K
$42K โ $145K
Projected Growth
๐+6.7%
2023-2033 (BLS)
GenAI Exposure
๐ค87/100
High exposure
๐ก Market Research Analysts and Marketing Specialists face a risk score of 54/100 โ 10 points above the national average of 44. With 87/100 GenAI exposure, this occupation faces significant pressure from AI tools despite strong projected growth. See our methodology โ
๐ก Workers in this field earn $77K ($31K above the national median). The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths โ
๐ AI Impact Analysis
With a risk score of 54/100, Market Research Analysts and Marketing Specialists faces moderate automation pressure. While tasks like large language model automation of analysis tasks are increasingly handled by AI, the role retains significant human elements. The 861,140 workers in this occupation should focus on strengthening skills in navigating regulatory ambiguity and compliance judgment and stakeholder management in complex organizational settings to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Market Research Analysts and Marketing Specialists?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths โ
โ ๏ธ Top Risk Factors
Large language model automation of analysis tasks
Algorithmic trading and AI portfolio management
Automated financial reporting and reconciliation
AI-driven fraud detection replacing manual review
๐ก๏ธ Tasks Safe from Automation
Navigating regulatory ambiguity and compliance judgment
Stakeholder management in complex organizational settings
Ethical judgment in fiduciary and advisory roles
Strategic advisory requiring deep client relationship knowledge
๐ Task Automation Breakdown
Based on O*NET task analysis and GenAI exposure scoring. Shows the estimated proportion of this occupation's core tasks that are automatable by current AI, augmented by AI tools, or require essential human skills.
๐ O*NET Task Profile
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
๐ป Technology Skills
Word processing software
Analytical or scientific software
Customer relationship management CRM software
Document management software
Development environment software
๐ Key Knowledge Areas
Sales and Marketing
English Language
Computers and Electronics
Customer and Personal Service
Mathematics
๐ vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
๐ Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 61% |
| Lawyers, Judges, and Related Workers | 17 | $144K | 59% |
| Business Operations Specialists | 28 | $80K | 82% |