SOC 11-2032
Public Relations Managers
Risk Score
โ ๏ธ26/100
Moderate
US Employment
๐ฅ76,060
Total workers
Median Wage
๐ฐ$139K
$79K โ $0
Projected Growth
๐+5%
2023-2033 (BLS)
GenAI Exposure
๐ค86/100
High exposure
๐ก Public Relations Managers face a risk score of 26/100 โ 18 points below the national average of 44. With 86/100 GenAI exposure, this occupation faces significant pressure from AI tools despite strong projected growth. See our methodology โ
๐ก Workers in this field earn $139K ($92K above the national median). The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths โ
๐ AI Impact Analysis
With a risk score of just 26/100, Public Relations Managers is well-positioned against AI automation. Core responsibilities like conflict resolution and mediation across departments and strategic vision-setting in uncertain markets rely heavily on human judgment and interpersonal skills that AI cannot easily replicate. The 76,060 Americans in this role can expect continued demand, though they should still stay informed about AI tools that can enhance their productivity.
Will AI Replace Public Relations Managers?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths โ
โ ๏ธ Top Risk Factors
Chatbot displacement of customer-facing interactions
Generative AI producing marketing and creative copy
AI-driven workforce planning and scheduling
๐ก๏ธ Tasks Safe from Automation
Conflict resolution and mediation across departments
Strategic vision-setting in uncertain markets
Building organizational culture and employee engagement
Navigating complex interpersonal and political dynamics
Inspiring and leading teams through organizational change
๐ Task Automation Breakdown
Based on O*NET task analysis and GenAI exposure scoring. Shows the estimated proportion of this occupation's core tasks that are automatable by current AI, augmented by AI tools, or require essential human skills.
๐ O*NET Task Profile
Assign, supervise, and review the activities of public relations staff.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Design and edit promotional publications, such as brochures.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Develop, implement, or maintain crisis communication plans.
๐ป Technology Skills
Document management software
Video creation and editing software
Graphics or photo imaging software
Desktop publishing software
Web page creation and editing software
๐ vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
๐ Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 80% |
| Architectural and Engineering Managers | 23 | $168K | 81% |
| Fundraising Managers | 24 | $123K | 84% |