SOC 41-2031
Retail Salespersons
Risk Score
โ ๏ธ66/100
High Risk
US Employment
๐ฅ3,800,250
Total workers
Median Wage
๐ฐ$35K
$26K โ $48K
Projected Growth
๐-0.5%
2023-2033 (BLS)
GenAI Exposure
๐ค53/100
Moderate exposure
๐ก Retail Salespersons face a risk score of 66/100 โ 22 points above the national average of 44. With 53/100 GenAI exposure, this occupation faces significant pressure from AI tools despite weak projected growth. See our methodology โ
๐ก Workers in this field earn $35K. The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths โ
๐ AI Impact Analysis
With a risk score of 66/100, Retail Salespersons faces moderate automation pressure. While tasks like ai-powered product recommendation engines are increasingly handled by AI, the role retains significant human elements. The 3,800,250 workers in this occupation should focus on strengthening skills in negotiating bespoke deals with multiple stakeholders and consultative selling for complex or high-value products to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Retail Salespersons?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths โ
โ ๏ธ Top Risk Factors
AI-powered product recommendation engines
Chatbot and virtual assistant sales displacement
E-commerce automation reducing in-store sales staff
Dynamic pricing algorithms replacing pricing roles
๐ก๏ธ Tasks Safe from Automation
Negotiating bespoke deals with multiple stakeholders
Consultative selling for complex or high-value products
In-person product demonstrations and hands-on experience
๐ Task Automation Breakdown
Based on O*NET task analysis and GenAI exposure scoring. Shows the estimated proportion of this occupation's core tasks that are automatable by current AI, augmented by AI tools, or require essential human skills.
๐ O*NET Task Profile
Greet customers and ascertain what each customer wants or needs.
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
Compute sales prices, total purchases, and receive and process cash or credit payment.
Prepare merchandise for purchase or rental.
Answer questions regarding the store and its merchandise.
๐ป Technology Skills
Document management software
Graphics or photo imaging software
Desktop publishing software
Point of sale POS software
Operating system software
๐ Key Knowledge Areas
Sales and Marketing
Customer and Personal Service
English Language
Administration and Management
Mathematics
๐ vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
๐ Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Education Administrators, All Other | 21 | $89K | 55% |
| Supervisors of Office and Administrative Support Workers | 23 | $66K | 51% |
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 50% |